Web design is resulted from use of seven types of elements. One of the elements is having plenty of white space which is attractive and is defined as the amount of empty space that acts as a buffer between the elements on your page. The side bar, copy and margins are some of the page elements in which the white space acts as a buffer. By using a white space then the website is not over crowded and results to a clean design that is very organized. A reader can navigate easily through a page by keeping the site open even as many websites are adapting minimalistic styles. A strong limited color palette is also a key element in web design which helps in creating cohesiveness between everything of the business.
When companies use both primary and secondary colors then they create more room in working with creation of web design elements such as the resource database, blogs and landing pages. Incorporation of colors to the site is an important aspect as too many colors results to the site being visually distracting. The site can be focused on well by using simplified color schemes or color combinations. The performance of a website is determined by using a clean backend coding. The use of clean backend coding results to effective navigation, loading quickly and converting visitors into lead clients. An element in web design is use of SEO boosting elements.
Design tricks such as title tags, meta tags among others are contained in the SEO boosting elements and aid in ranking high of the site in Google search engine. Relevance of the site is made so by filling out, tweaking and optimization of the design tricks. User friendly sites need to be the first priority for companies before considering ranking on Google search engine. The final tip is speed optimization in that loading is fast and immediate. A web design is known as a set of different skills and disciplines in the production and maintenance of websites. Marketing and communication are skills required during web designing. Page layout is the other skill with its quality being affected by the user interface design. The interactive design and user experience are skills needed in web design.
The use of social media, videos, search engines, emails and blogging are involved in web marketing. Searching of information in the world wide web uses search engines. There are advantages of using web marketing which include; easy to determine return on investment, focus, easy adaption and editing, build relationships, cost effectiveness and measurable.
When building relationships, web marketing is helpful to prospective clients as it provides real time solutions while addressing the main problem. Also the businesses is able to start up conversations that lead to growth, trust and strong relationships with their clients.